Cynefin: Navigating Complexity in Project Management
- Wheeler Ruis da Silva
- Sep 9, 2024
- 2 min read
In a world where change is the only constant, project management faces the challenge of dealing with increasingly complex and unpredictable scenarios. It is in this context that the Cynefin framework emerges as a powerful tool to assist in decision-making and understanding the nature of problems.

Understanding Cynefin
Cynefin, a Welsh word meaning "habitat" or "place of multiple belongings," is a framework that categorizes problems into five domains, each with its own characteristics and specific approaches:
Simple: Problems with clear causes and effects, where best practices and standardized solutions are effective.
Project examples: Installing software, performing routine maintenance, mass production of an existing product.
Complicated: Problems that require expertise and analysis to identify the best solution among several possible options.
Project examples: Civil engineering projects, new product development, implementation of an ERP system in a large company.
Complex: Problems with unknown causes and effects, where experimentation and adaptation are crucial.
Project examples: Disruptive innovation projects, research and development of new technologies, cultural change in an organization, social media marketing campaigns.
Chaotic: Problems with high unpredictability and urgency, where quick action and stabilization are priorities.
Project examples: Crisis management such as a fire in a factory, response to natural disasters, containment of a large-scale cyber attack.
Disorder: A domain where the nature of the problem is unknown, requiring the collection of information and identification of the appropriate domain to apply the correct approach.
Project examples: A new global pandemic, the emergence of a revolutionary technology with unknown impacts, a political crisis with unpredictable consequences.
Applications of Cynefin
Cynefin finds applications in various contexts, from project management to strategic decision-making in organizations. Some examples of its applications include:
Project Management: Helps identify the nature of the project and choose the most appropriate approach, increasing the chances of success.
Leadership: Allows leaders to understand the context in which they are inserted and adapt their leadership style according to the situation.
Decision Making: Provides a framework for analyzing complex problems and making more informed decisions.
Crisis Management: Helps identify and respond to chaotic situations quickly and effectively.
Innovation: Encourages experimentation and adaptation, essential elements for innovation in complex environments.
Conclusion
Cynefin is a valuable tool for navigating the complexity of the modern world. By understanding the nature of problems and applying the appropriate approaches to each domain, project managers, leaders, and decision-makers can increase their chances of success and deal with challenges more effectively.
Remember: The key to success in applying Cynefin is recognizing that complexity is inherent in the world we live in and that adaptation and flexibility are essential to deal with the challenges that arise in our path. Through the correct identification of the domain in which a project is located, it is possible to apply the best practices and strategies to achieve the desired objectives, even in scenarios of uncertainty and constant change.
Bibliographic References
Snowden, D. J., & Boone, M. E. (2007). A leader’s framework for decision making. Harvard Business Review, 85(11), 68-76.
Kurtz, C. F., & Snowden, D. J. (2003). The new dynamics of strategy: Sense-making in a complex and complicated world. IBM Systems Journal, 42(3), 462-483.
Snowden, D. (2010). Cynefin, chaos and complexity. HSM Management, 93, 80-85.
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